Written Work

Get a feel for my writing style through social media pages I manage and various writing samples.

Social Media: New England Propane

A Facebook page I manage for a local company. Work includes content strategy and creation (copy + graphic design,) running ads/boosted posts, analytics.

NEP fb mockup.jpg

Misc. Social Post Examples

"The fall season has arrived, and our team at New England Propane is ready to help you with all of your propane needs. Whether it's heating your home or powering the fireplace on a chilly night, you can rest assured that a comfortable and dependable propane experience lies ahead.”

 

“Building with propane can help provide unparalleled efficiencies and the highest level of comfort. Learn more about how you can use propane and download valuable resources below.”

 

“This summer, create your dream outdoor space using the comfort and convenience of propane. Whether swimming in the pool, firing up the grill, or relaxing by the fire pit, propane can help you enjoy the backyard of your dreams!”

"Looking to immerse yourself in a tech-driven company? Check out Alden Image, in Shelton CT. With positions including UX Designers and Web Developers, the company could be a great fit our state's impressive digital talent. Learn more about the company below!"

"Need to get the perfect shot while on the go? Check out these apps that can help spruce up your pics, right on your phone! 📷📱 #TipTuesday  #DigitalPhotography"

New England Propane

Digital Media Connecticut

Ad Copy

Medicare Solutions

Video Copy: "Life is full of precious moments. Don’t miss them while trying to navigate the Medicare maze on your own. Instead, enjoy every moment while our experienced, licensed agents at Medicare Solutions help find the Medicare plan that’s right for you. Give yourself the time you and your family deserve. We’ll take care of the rest. Click below to find the plan that’s best for your needs and budget. Medicare Solutions: Medicare Made Simple”

Search Ads: “$0 Monthly Premiums May Be Available in Your Area. Browse Plans Stress-Free with Our Easy-to-Use Plan Finder. Find Coverage That Works for You.”

Coursework

Brand Segmentation Paper (Brand Management Course)

 “The Ritz Carlton has a positive, elite brand image that has resulted in strong numerical performance and consumer satisfaction. By clearly segmenting the market to target affluent travelers looking for bespoke experiences, Ritz Carlton differentiates their brand among the many other hotel options consumers have when traveling. The brand remains a market leader in the luxury segment, a testament to its commitment to upholding its brand values and exceeding expectation.”

Critical Perspectives of Digital Media Essay (Digital Media Writing Course)

"As a company, Starwood has pioneered in the digital space while always staying focused on the guest experience, offering digital experiences that amplify the brands’ core values for travelers. By creating an immersive sensory experience that reflects a journey of travel, the #StarwoodProud video highlights guests’ meaningful relationships with Starwood Hotels, their brands, and their associates.”

© 2019 Michael Ell